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Getting beyond ‘enterprise’: Defining and communicating enterprise for successful engagement

From 28/06/17 10:00 until 28/06/17 16:00
Posted by Lynn O'Byrne
Categories: EEUK Event
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EntEdUK logo with strap low         Sheffield

Getting beyond ‘enterprise’:

Defining and communicating enterprise for successful engagement,

Wednesday 28th June 2017, University of Sheffield, Workroom 2, 38 Mappin Street, S1 4DT 

Background and summary

Language has a big impact on our success as enterprise educators, and it is not easy to get it right. The term ‘enterprise’ is often confused with ‘entrepreneurship’, and colleagues across our institutions then argue that it is not relevant for their students, who are not interested in starting new ventures. Getting beyond the word ‘enterprise’ is therefore a real challenge. And it is clear that we do not get this right at the moment: some of our language puts academics off; it doesn't always engage senior managers; employers use different terminology to describe enterprise capabilities, which educators often dislike; and students are frequently unable to articulate their skills, struggling to translate between how those skills are labelled in education and what employers are asking for in job applications. 

A major challenge for enterprise educators is to find ways to challenge assumptions, and communicate what they do in ways that engage their target audiences, and for our students, whose capability we develop, the challenge is to articulate those skills in meaningful ways to a variety of audiences, including employers. This event will bring together educators, employers, and students, to explore how we can communicate enterprise education in ways that speak to all stakeholders. Our aim will be to find a common language that enables us to get better recognition of what we do both within and outside education. Delegates will leave with ideas for how to better engage stakeholders through tailoring their vocabulary and the articulation of their offer, whether that offer is enterprise or entrepreneurship within or outside curricula.

Speakers confirmed so far 

Daniel Alexander, Senior Lecturer in Photography, London South Bank University

Professor David Gibson, Head of Entrepreneurship Education, Liverpool John Moores University

Dr Sam Marsh, Teaching Fellow in Mathematics, University of Sheffield

Dr Tracey Moore, Head of School of Nursing & Midwifery, University of Sheffield

Andy Mosley, Projects Director & Chair of Services Operations Graduate Scheme, Engie UK

 

Draft Programme 

10:00-10:30 Coffee and Registration – delegates to think about reasons for attending, who they’re communicating with etc, over coffee
10:30-10:45

Brief discussion: delegates to think about reasons for attending, who they’re communicating with etc (5 mins)

Intro from USE: address questions from TUoS perspective

10:45-11:30 Student perspective:
  • 3 x students (10 minutes each)
  • 15 minutes Q&A
11:30-12:45

Staff perspective (academics/practitioners):

Daniel Alexander, Senior Lecturer in Photography, London South Bank University

Professor David Gibson, Head of Entrepreneurship Education, Liverpool John Moores University

Dr Sam Marsh, Teaching Fellow in Mathematics, University of Sheffield

Dr Tracey Moore, Head of School of Nursing & Midwifery, University of Sheffield

  • 4 x presenters (15 minutes each)
  • 15 minutes Q&A
12:45-13:45 LUNCH
13:45-15:00

Industry/professional perspective:

Andy Mosley, Projects Director & Chair of Services Operations Graduate Scheme, Engie UK

  • 4 x presenters from different fields/sectors (15 minutes each)
  • 15 minutes Q&A
15:00-15:10 Intro to ‘Start With Why’ exercise
15:10-15:40 ‘Start With Why’ exercise (in groups) (COFFEE AVAILABLE)
15:40-16:00 Feedback, wrap up and close

To register to attend click "Join" above.

This event has been organised by EEUK and the University of Sheffield

 

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